|
RCSA VIC Workshop 'Writing Effective Advertisements'
This site has been closed for registrations.
For further information, please contact Events NSW
at crollo@rcsa.com.au
The information below is provided as reference for those who have already registered. This service is provided by InfoTec Communications.
Recruitment adverts are notorious for their generic appeal, mundane content, and general lack of focus. It's time to change that!
Session Summary
One of the significant weaknesses evident in the recruitment industry today, is the lack of insight into The Art of Advert Writing.
It's time to change Recruitment Advertising.....
Consultants of all levels can benefit from this workshop, which emphasizes a "Targeted" Approach to ad writing, bringing an element of focus and interest that will cut out the time-wasting, and attract the candidates that fit the unique needs and priorities of each client.
Topics to be covered during the session
The AIDA Approach -
• The key elements of any successful adGenerational issues -
• How to infuse your adverts with appeal to Baby Boomer, Generation X and Generation Y CandidatesBuilding a well-focused ad from a job brief -
• How to make sure that the candidates you attract have the specific skills and experience that your client needs and values.
Appealing to different personality styles -
• How to reach candidates with personal values and attributes that will contribute positively to your client's company culture and greater vision.
Who should attend
Anyone who is responsible for writing advertisments.
About the presenter
Gaynor Lowndes MRCSA
Gaynor has over 20 years’ experience in the recruitment industry and understands its challenges. As a consultant, Gaynor was consistently a top performer in both Australia and the UK. She has extensive operational and sales experience, having worked with small, medium and large players in the recruitment industry.
From 1988 to 2001, Gaynor concentrated on major account development, implementation and management, selling in excess of AU$50million in the banking and finance sector. She was also involved in the implementation of the Olympic Labour Network, and took the concept to market during 1999.
In April 2001, Gaynor set up The Recruitment Training Company in response to market demand. Since inception, Gaynor and her team have trained hundreds of recruiters, and have written many tenders for clients within Australia. The phenomenal success of the business lies in the “real life” training she has developed, which is delivered with passion and is peppered with anecdotes to aid learning.
As well as training, Gaynor consults to recruitment businesses. She also writes articles regularly for recruitment publications both locally and in the UK. She launched her first book “The Art of Recruitment” in July 2004.
When & Where
Wednesday 28th May 2008
Registration at 8:45am
Event from 9:00am to 1:00pm
Ether Conference Centre (Mercure Hotel)
265-281 Little Bourke St
MELBOURNE VIC
Investments
Member $434.50 including $39.50 GST
Non Member $651.75 including $59.25 GST
Inclusions
Workbook, morning tea
APR Points
Attending this program entitles you to claim FOUR points towards APR Status.
Information Prepared by
Jeni Smith - Continuing Professional Education Administration
RCSA Australia and New Zealand
Level 6, 17 Castlereagh Street
Sydney, NSW 2000, Australia
P: +61 2 9922 3477
F: +61 2 9922 3443
E: jsmith@rcsa.com.au
www.rcsa.com.au
version 1.0
Booking Terms & Conditions
This event is governed by the RCSA Terms and Conditions. These are located on the RCSA Website at
www.rcsa.com.au/documents/terms_and_conditions_events.pdf
This event will be open until the Close of Business on 26th May 2008 unless booked out earlier.
Click "Next" to Book
Please ensure that you complete your booking details carefully, including spelling of names, entering addresses and emails.
Payments are accepted by Visa, Mastercard, Diners and American Express
|
