Evaluate your event to accumulate profit

If you are running workshops, seminars or conferences like Oslo , Norway based Ulrika Fredrikson you won’t be doing it as a charitable act. Let’s face it, even if you were a charity, you’d have to cover your costs somehow. Ulrika runs a combination of sponsored and paid-for events which improves the ticket price for delegates but increases the pressure on her to fill seats to satisfy the advertising benefit for her sponsors.

Follow up to get quality event feedback

– Well, how did it go? – asked the CEO as he wandered past Siobhan’s desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first impression was that the conference was a real success, she knew that she only had a small proportion of the total feedback. I’m still in the middle of collecting feedback data, admitted Siobhan,but the initial data looks more positive than we hoped. I’ll have the full results at next week’s review meeting.

Event etiquette

The workshop was over. The delegates had long gone and Margaret Kerr was recovering with a cup of coffee. The room was strewn with sheets of flip chart paper, the debris of the buffet lunch and countless empty coffee cups covered every horizontal surface in the room. Margaret was drained. The workshop had been a tough one for a trainer; the delegates had all been sharp and smart; they had challenged her knowledge and demanded long explanations of the reasons behind the theories she was asking them to buy into. She looked at the bomb-site that was once an orderly training room and knew she didn’t have the energy to do much more than crawl to her car. After all, she reasoned, the conference center cleaning staff would tidy up, wouldn’t they.

Event management, body language and qualified release

Stuart Burns was having a bad day. Not only had he arrived late for the seminar because of the server problem at work last night, he was finding it difficult to concentrate because of the stream of text messages coming in to his cell phone. He couldn’t bring himself to turn it off just in case something catastrophic was happening back at base so he set it to mute and tried to keep an eye on it while he listened to the presenters. Now the effects of his disturbed sleep were catching up on him and his extreme body language shouted that he was in the wrong place.

Easing delegates into the event

Attending a major conference in a big city like London was a daunting prospect for Geri Hunter. She was always pretty nervous about these events anyway, although she realized the enormous benefit she received from networking and keeping up to date with the latest trends. The recent terrorist bombings didn’t add much to her peace of mind either.

Because you won’t know exactly what frame of mind your delegates are in as they await the beginning of the event, it is important that the presenters opening words orientate the audience to the reasons for holding the event. They should refer back to the original objective and should cover the following:

Don’t neglect those seminar rituals

Once everything is in place for your seminar, workshop, conference or other event and all of the finishing touches have been applied to the main venue room, make a point of testing the delegate experience. Run a presentation or a video on the screen and try out seats in all corners of the room to check for screen and text visibility. Test the sound level at the furthest point from the stage and remember to compensate for the deadening factor of the audience. You will also want to find areas that you feel may be problematic once the audience has arrived so that you can quickly make adjustments.

Event delegates are lifetime friends

Customer relationships are meat and drink to Gary Chapman, he runs a consultancy company that trains and informs corporate organizations about Customer Relationship Management (CRM). His company runs public seminars around the country on a weekly basis, dealing with thousands of delegates every year; here is his advice to you if you are planning a similar event.

Profit from your event – define your payment rules

Frank Richards is a Business Management Consultant who specializes in Service Level Agreements. Last month he ran four seminars in major Australian cities but he’s finding that the ticket money does not cover his costs.

In these days of instant payment you would believe that the problem of unpaid registration fees is a negligible issue. Unfortunately the days of instant payment do not coincide with the days of red-tape-free purchase ledger

Nobody ever knows they got joining instructions

It’s true! Ask any delegate whether they got their joining instructions and they’ll look at you blankly. If you explain that we sent you a letter describing the event and how to get here; a small glimmer of light starts to burn. This piece of event jargon is one of the few technical terms that delegates don’t really need to know about.

To give your delegates complete confidence that your event is well organized and that their every need has been considered, it is well worth the preparation time to design comprehensive joining instructions. Not only should this limit the number of calls and emails to clarify small details about the event, it will also help to orientate the delegates to the venue and the overall shape of the event before they arrive.

Managing registrations and payments for an event

In a company of 25 people; putting on a marketing event and charging an entry fee could give the event administrator a severe headache. Patricia Thomson was in this position only last week. Her normal job of Marketing Assistant still had to run while she organized the seminars and she realized she could be handling hundreds of enquiries over the period. This was their first venture into this type of event and the company’s accounts department was not really set up for a mass influx of small payments.

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