Does your event have a big enough door?

As soon as you have planned, designed, organized and advertised a workshop, roadshow, seminar or event that works well, your next priority is to get people through the door. The best advice you will ever receive about putting actual bums on seats at your event is to charge an attendance fee. Those with long experience of running events know this is very basic psychology. If you have to pay for something, it must have value. If something is free it is, by definition, valueless and, even if you book a place, there is no loss if you fail to turn up.

The art of free event advertising?

Jo knew that events could be advertised in the Trade Magazines linked to her company’s line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she begin?

Some of the best advertising you can get is editorial written about your event or your company. Print media like trade journals, magazines and newspapers are often looking to fill their pages and you may have noticed that articles about companies and their activities are often surrounded by advertising for related businesses.

Marketing an event is easy…right?

– What advice do you have about marketing an event to achieve a successful outcome? – Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.

– If you are running an event as a profit-making activity – Maggie began – then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your costs which generally means that there will be a minimum audience at a certain ticket price. To ensure that your event enters the consciousness of your target audience you need to know who they are and something about their reading, watching and listening habits. This sounds really technical but it’s mostly common sense.

Product placement makes events memorable

The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli’s desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli’s printer since she came back from the team-building seminar. The discussion soon turned to one about the value of team-building and how the CEO had been considering something similar for the senior managers.

– So, what was the name of the provider for your team building, Charli? – the CEO asked.

– Umm, I think it’s printed on the stress ball. – observed a relieved Charli.

It’ll be all right on the night

There was only a week to go before the major product launch and Sara had a concern; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were well into development, if not complete and, although she had not heard or read them all from end-to-end, she could tell that there was an unacceptable amount of repetition. The audience was in danger of walking out after the first hour if she could not convince these high-flying executives to modify their approach.

Simple Headache Cure For Event Managers

Managing or administering a seminar, workshop, roadshow or other type of event, even the seemingly simple, can provide you with headaches that you never thought possible. Being crystal clear about what you and your company actually needs the event to deliver at the earliest possible stage is critical to so many issues.

Although holding an event like a seminar or a workshop often evolves out of discussions about sales, marketing and even technical issues like product failures, it is almost always critical to establish clearly in everyone’s mind what the true purpose of the event is. This can have a substantial effect on:

Planning Your Next Event: Can All Speakers Talk?

Although it was flattering to receive an invitation to speak on his specialist subject, David Johnson had never presented to a large audience before. He was nervous, not only about the reception his ideas would receive but also about his under-developed presentation skills. The invitation provided him with no help on either topic and asked only for a written version of the talk on disk in advance of the event.

Some seminars are simply a list of guest speakers following one another onto the stage to describe their experiences or to stimulate controversy with a new theory. Other events will invite a single guest speaker to add authority to the subject matter and to give the audience a change of face and a change of pace.

Planning An Event: If You Think You Can’t, You’re Right

It was their company’s first ever breakfast seminar. Sally Thompson had never designed a seminar before. She knew the start time, the finish time and had a list of presentations that had to be made but could she make it fit?

Remember that, for maximum impact, each hour of an event should be divided equally into one third listening, one third discussing and one third doing. So, for every hour you really only need a script for twenty minutes and, if you are using a PowerPoint type presentation, a well-paced speaker will “talk to” one slide of the presentation every 3 minutes on average. You therefore need around 7 text slides each with no more than 7 bullet points to generate a one-hour chunk of the event.

Event Catering; The Most Primitive Form Of Comfort

Nancy did not consider herself to be fussy. She was just trying to eat a healthy diet which included herbal teas. The trouble was; when she attended seminars and workshops, a frequent part of her job, she was always offered coffee in the breaks and rarely, if ever, her chosen beverage. Even when she brought along her own herbal tea bags, the venue could never seem to be trusted to supply boiling hot drinkable water to complete the infusion.

The dietary requirements of your delegates can be very complex. You may have to deal with vegans, vegetarians, fruitarians, those on a raw food diet, those with nut allergies, wheat intolerance, dairy intolerance and, who knows, maybe the occasional carnivore.

Do You Have The Right People To Organize Your Event?

Jenny Jones would never have considered she had any skill when it comes to running seminars. She was just quietly and competently doing her job when she was asked to organize an event to help promote the services that her company provides. Fortunately for her, she recognized instantly that she did not have all of the necessary skills herself and, by borrowing some tips from her recruitment experience, amongst other things, she saved herself from a great deal of stress and put together a team that delivered the goods, and more.

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